Everyone steals ideas.
That shot you saw in the movie, that idea you heard somewhere, that product that solves a problem, even this newsletter.
Most creators draw inspiration from which they create something new.
There is no shame in that.
So, here are some Viral YouTube titles, thumbnails, and Instagram reels from which you can take inspiration.
Science explained (1/4)
Title: The Smartest Way to Run a Faster 5K (Science Explained)
Title framework: The [Superlative] Way to [Achieve Goal] ([Authority/Credibility Boost])
Why this works:
Desire: Nearly everyone who follows the creator wants to run faster, whether they're beginners or experienced runners.
Credibility: Adding "Science Explained" immediately elevates the content above typical fitness advice. It promises evidence-based methods rather than bro-science or unproven techniques.
Curiosity: Viewers wonder "What's the smartest way?" and "What does science say?" creating a knowledge gap they need to fill.
How to use: Present the most effective, research-backed method for achieving a desired outcome. Emphasize that this approach is superior to common alternatives and backed by scientific evidence.
Examples of titles:
The Smartest Way to Build Muscle (Science Explained)
The Smartest Way to Learn Any Language (Based on Research)
The Smartest Way to Study for Exams (A+ Student's Secret)
The best kept secret (2/4)
Title: Madikwe Game Reserve - South Africa's Best Kept Photo Safari Secret!
Title framework: [Name of Topic] - [Entity]'s Best Kept [Desired Outcome/Experience] Secret!
Why this works:
Curiosity: "Best Kept Secret" creates immediate intrigue and makes viewers feel they're about to discover something special that others don't know about - tapping into FOMO.
Desire: The title specifically targets photography enthusiasts who are always searching for unique, photogenic locations for their work. And this channel has them as a major audience.
Exclusive: Makes viewers feel they're getting access to exclusive information that separates the successful from the average in their field.
How to use:
Identify a lesser-known but highly effective strategy, tool, location, or approach within your niche. Position it as exclusive knowledge that successful people in your niche use but rarely share publicly.
Examples of titles:
Compound Interest - Millionaires' Best Kept Wealth Secret!
Cold Outreach - Entrepreneurs' Best Kept Sales Secret!
Golden Hour - Photographers' Best Kept Image Secret!
Power Naps - CEOs' Best Kept Productivity Secret!
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Never do these (3/4)
Title: Things You Should Never Do In An Automatic Car (Big Mistake)
Title framework: Things You Should Never Do In [Entity/Context] ([Consequence Warning])
Why this works:
Urgency: "Never Do" and "Big Mistake" create immediate concern - viewers worry they might already be doing these things and damaging their car or safety.
Desire: Many people drive automatic cars, making this broadly applicable to a huge audience segment.
Fear: Cars are expensive, so "Big Mistake" suggests potential costly repairs or safety issues, creating curiosity to learn.
How to use:
Identify common misconceptions or harmful practices in any field/activity and warn people about the negative consequences of continuing these behaviors.
Examples of titles:
Things You Should Never Do When Investing (Big Mistake)
Things You Should Never Do In A Job Interview (Career Killer)
Things You Should Never Do With Your Phone (Huge Mistake)
Things You Should Never Do In The Gym (Injury Risk)
Is this the future? (4/4)
Title: How to fly a FPV drone in mixed reality - Is this the future of FPV?
Title framework: How to [Action] + [Trending Technology] - Is this the future of [Niche]?
Why this works:
Trend hacking: Combines two hot topics - FPV drones and mixed reality. Helping it hack into the trends wave.
Tangible: "How to" promises practical, actionable content that viewers can potentially try.
Curiosity: "Is this the future of FPV?" creates anticipation and makes the viewers feel like they are getting an early look at what's coming next.
How to use: Demonstrate a new technology application in an established field/hobby and question whether it represents the next evolution of that space.
Examples of titles:
How to edit videos with AI - Is this the future of content creation?
How to work out in virtual reality - Is this the future of fitness?
How to learn piano with AR - Is this the future of music education?
How to cook with smart appliances - Is this the future of cooking?
That is it for this week. If you found this helpful, here is the previous letter.
Or check out all my letters from here.
Sign up for ViralVideoSpy here.
See you next Monday, God willing.
- Sayar